Privacy Policy

At Penelope Broadway, we are committed to protecting your privacy and handling your personal information with care, transparency, and respect. This policy explains how we collect, use, and safeguard your data when you interact with us.

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Who We Are

Penelope Broadway is responsible for your personal data (referred to as “we”, “us”, or “our” in this policy).

If you have any questions about this policy or how your data is used, please contact us at info@penelope-broadway.com

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Information We Collect

We may collect and process the following personal information:

• Your name, billing address, delivery address

• Email address and telephone number

• Payment details (processed securely by third-party payment providers — we do not store card details)

• Order history and purchase information

• Communications with us (such as emails or customer support enquiries)

• Technical data, including IP address, browser type, and website usage data through cookies

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How We Use Your Information

We use your personal information to:

• Process and fulfil your orders

• Communicate with you about your purchase or enquiries

• Provide customer support and aftercare services

• Improve our website, products, and customer experience

• Meet legal, accounting, and regulatory obligations

• Send marketing communications where you have chosen to receive them

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Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your data:

• Contract – to fulfil your order and provide our services

• Legal obligation – to comply with applicable laws

• Legitimate interests – to operate and improve our business

• Consent – where you have opted in to marketing communications

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Marketing Communications

If you choose to subscribe, we may send you updates about new collections, exclusive releases, or brand news. You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

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Sharing Your Information

We only share your personal data with trusted third parties where necessary, including:

• Payment processors

• Delivery and logistics partners

• Website hosting and ecommerce service providers

• Professional advisors where legally required

All third parties are required to handle your data securely and in accordance with applicable data protection laws.

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Cookies

Our website uses cookies to enhance your browsing experience and understand how our site is used. You can manage or disable cookies through your browser settings at any time. For more information, please see our Cookie Policy.

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Data Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. Access to your data is limited to those who need it to perform their role.

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Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, tax, and accounting requirements.

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Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your personal data

• Object to or restrict processing of your data

• Withdraw consent for marketing at any time

To exercise any of these rights, please contact us at info@penelope-broadway.com

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Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page.